PU副牌,做仿木家具的厂为什么越来越认这三家?

产品中心 发布时间: 2026-09-12 3809 阅读

PU this industry, the waters are deeper than you think.

Also called "polyurethane imitation wood," prices range from 8,000 to 30,000 per ton. The cheaper ones pulverize within three months, while the more expensive ones last ten years and still look like new. What's the difference in between? It's not the formula, but the source of the raw materials.

Zhuhai has a factory that makes imitation wood furniture parts. Two years ago, they bought a batch of domestic PU self-setting leather material cheaply, and the decorative lines peeled off in winter, with a customer return rate of 15%. Last year, they gritted their teeth and got the official imported brand, 28,000 yuan per ton, and the cost couldn't be kept down. Later, after asking around in the circle, I found out that the imported PU sub-brand hides a cost path that others don't know about.

To put it bluntly, the chaos in the PU industry isn't about the PU itself, but about not knowing which device, brand, or furnace the bucket of A or bag of B material you bought comes from. What is

PU? It's not a type of plastic, but a family

PU. Polyurethane is a broad term for materials formed by the reaction of isocyanates and polyols. It's not a type of plastic, it's a family—hard foam is used for insulation boards and wooden furniture, soft foam for sofas and mattresses, elastomers for rollers and shoe soles, paint for wood paint, and adhesives for composite boards.

The "PU sub-brand" we're discussing in this article focuses on the category used for furniture imitation wood components—rigid self-curing foam and PU imitation wood pellets. These products look like wood, can be planed and nailed, waterproof and non-rotten. Most of the Roman columns, carved lines, and door frame lines in European-style furniture are made from PU imitation wood.

Leading foreign companies producing PU raw materials and system materials worldwide, ranked by market share:

BASF (Germany): global market share about 22%, full range of Elastopan/Elastollan/Elastoflex;

Covestro (Germany): Global market share about 16%-20%, Desmodur isocyanate, Desmopan thermoplastic polyurethane, Desmophen polyol;

Dow (USA): Global market share about 12%-16%, VORANATE isocyanate, VORANOL polyol.

Huntsman ranks fourth, with a market share of about 8.7%. Domestically, Wanhua has been aggressively pursuing MDI in recent years, but in the niche system materials and specialty polyols of furniture wood imitation, the bargaining power still lies with BASF and Covestro.

PU sub-brand: The original factory virgin material in the two-component system

PU sub-brand is even more complicated than other plastics—because PU is a two-component system, material A (isocyanate) and material B (polyol + catalyst + foaming agent) are packaged separately and mixed and foamed on site. The true nature of the

PU sub-brand: During plant startup and shutdown, grade switching, or process fluctuations, the batch of certain indicators (such as NCO content, hydroxyl value, viscosity) slightly deviates from the genuine A or B material. The molecular structure is consistent with the genuine brand, except that one item was not crossed during factory inspection.

Four major sources: start-stop and tail materials, grade switching transition materials, process fluctuation batches, auxiliary line tailings.

Clear boundaries: Genuine PU system materials meet all specifications, batch stability, used for high-end imitation wood furniture and export-grade decorative lines; Sub-brand PU system materials have slight fluctuations in certain indicators, used for domestic sales grade imitation wood components and non-exposed decorative parts; Recycled PU has already undergone foaming or processing, cannot be restored in performance, and cannot be used for reassembling parts; Recycled PU is made by crushing waste foam and bonding it, only suitable for low-end filling.

In a nutshell: Sub-brand PU is original factory material A or B, not recycled material remade.

BASF BASF — the all-rounder of the PU family

BASF has the most complete PU product line — from MDI/TDI monomers to polyester polyols, polyether polyols, Elastopan (molded foam), Elastollan (TPU), and Elastoflex (soft foam system materials), making the entire chain in-house.

factories making imitation wood furniture are familiar with BASF; its hard self-forming leather system materials have a very high penetration rate in European-style decorative lines.

Subbrand Characteristics: BASF's secondary brands mostly come from transition materials of hard foam system materials, with NCO content usually fluctuating within ±1%, foaming rates consistent with genuine brands, only the surface crust feels slightly coarse. Suitable for domestic sales of imitation wooden Roman columns, door frame lines, and non-exposed decorative parts; not suitable for mouth-grade high-gloss imitation wood furniture. Packaging is mainly in large packages (A per ton barrel, B bag packaging), with small packages also available.

Covestro — PU specialization derived from Bayer

Covestro spun off from Bayer MaterialTechnology in 2015 and is a specialist in the PU industry. Desmodur series isocyanates, Desmophen series polyols, and Desmopan series TPU are all hard currency in the automotive and furniture sectors. Covestro has also been promoting CO₂-based polyols (cardyon) in recent years, a new story in the industry.

Sub-brand Features: Covestro's sub-brands often have slightly fluctuating viscosity or hydroxyl values, but their reactivity and foaming process window remain intact. The biggest advantage of Covestro's sub-brands used by factories in imitation wood furniture is their good formula compatibility—many domestic imitation wood formulas are originally formulated according to Covestro's system materials, so changing sub-brands doesn't require major changes. The Zhuhai imitation wood furniture factory later switched to Covestro sub-brands, with almost no changes in the formula, and the surface crust is adjusted from rough to fine.

Dow Dow — a veteran leader in polyol and system materials

Dow mainly focuses on VORANATE isocyanate and VORANOL polyols in the PU field, with system materials widely used in building insulation and automotive interiors. Dow's feature is a complete polyol product line, with stable molecular weight distribution of polyether polyols.

Sub-brand Features: Dow's secondary brands have small indicator deviations and prices are slightly lower than BASF and Covestro, but the delivery times for imitation wood furniture in this segment are less stable than the top two domestic brands. It's suitable for cost-sensitive imitation wood furniture components that require imported polyol substrates.

PU these three pitfalls of sub-brands, furniture factories lose a lot of goods if they step into one

PU Using sub-brands on imitation wood furniture causes many pitfalls.

First pitfall: Using domestic MDI sub-brands to pass off as imported BASF/Covestro sub-brands. MDI has similar NCO content between domestic and imported products, but impurity content and reactivity differ significantly. The surface of imitation wood parts becomes crispy and powders within three months. How to identify: Check the packaging label—the original sub-brand has complete batch number, production date, and origin code; Counterfeit sub-brand labels are blurry or have duplicate batch numbers.

Second pitfall: Material A and Material B are not the same system. PU foaming requires the formulation of Material A and Material B. If you use BASF's Material A and Materials B Material, the reactivity won't match and the bubble will collapse instantly. Secondary Brands must be paired with the same factory and system

Third pitfall: Apply randomly regardless of purpose. If the secondary plate's surface crust is slightly coarse, avoid high-gloss exposed parts; If the foaming rate is slightly loose, avoid precision parts requiring wall thickness tolerance of 0.1mm. Do domestic-grade imitation wood molding and Roman columns; the secondary brand fits perfectly.

Acceptance action: Inspect three items upon arrival — NCO content (Material A), hydroxyl value (Material B), foaming ratio, and surface crust texture, and seal the bag with samples. PU is a two-component system, and none of these three should be skipped.

Cologne Warehouse In Stock | PU Debugging

Main Brands: BASF, Covestro, Dow

Main Grades: Elastopan/Elastollan/Elastoflex Series, Desmodur/Desmophen Series, VORANATE/VORANOL Series

Packaging Specifications: Both large and small packages are available

warehouse stock is usually 3000-6000 tons

small sub-brand stock 500-800 tons, containerized sub-brand stock 200-400 tons, large package/ton stock 2500-4800 tons

supply guarantee: direct procurement from original factory and original packages

seven key rules to successfully select PU sub-brand models

1. Export-grade high-gloss imitation wood furniture—genuine brand;

2. Domestic-grade wood imitation wood molds, Roman columns, door frames—sub-brand is sufficient;

3. For a complete product line and stable rigid foam system—recognize BASF Elastopan;

4. For formula compatibility and fine surface crust—recognize Covestro Desmodur/Desmophen;

5. For polyol base materials and sensitive costs—recognize Dow VORANATE/VORANOL;

6. For sub-brands, NCO, hydroxyl value, and foaming ratio must be tested upon entry;

7. Sub-brand A and B materials must be from the same factory and same system.

The hardness deviation of the same grade PU sub-brand is often within ±5 Shore A, with a density tolerance of ±3%. It is polyurethane produced in the same prepolymer formula system as the genuine brand—only the NCO content and hydroxyl value are half a notch higher during factory inspection.

That Zhuhai client who does wood-like decorative lines used domestic PU material two years ago. In winter, a batch of lines peeled on the surface, resulting in a 15% customer return rate; Last year, they imported genuine products at 28,000 yuan per ton, and costs couldn't be controlled. Later, they switched to Covestro Desmodur/Desmophen sub-brands, barely changed the formula, reduced surface peeling rate from 15% to below 1%, saving over 8,000 yuan per ton in material costs. Over the past year, just returning goods alone cost over 400,000 yuan.

This is the value of choosing a secondary brand—not to use a secondary brand to compete in export-grade high-gloss furniture, but to capture 80% of PU's performance and cut costs by 30% in domestically sold imitation wood components. Ningbo Kelon New Materials Co., Ltd. has been making imported PU sub-brands for many years. BASF, Covestro, and Dow have sub-brand materials in stock year-round. They handle dozens of cases annually for imitation wood furniture. Simply put, they help you solve problems like "whether the skin falls off or foams" before mass production.

Who makes imitation wood furniture, decorative molds, or European-style Roman columns hasn't been tricked by PU before?

Is it a batch of molding in winter? Or is it that material A and B are paired with the wrong bubble holes and collapse? Or do domestic materials pass off as imported sub-brands and become powdered within three months?

Information and Data Source :

1. Dataintelo Global Polyurethane (PU) Market: BASF about 22.4%, Covestro about 16.0%, Dow about 11.9%, Huntsman about 8.7%.

2. Dataintelo "Polyurethane (PU) Resins Market": BASF, Covestro, Huntsman, and Dow together account for about 48.7% of capacity.

3. Market Research Future《Polyurethane Foam Market 2026-2035》。

4. Mordor Intelligence 'Polyurethane Market': BASF, Covestro, Wanhua, Dow, and Huntsman account for about 52% of capacity

这台机器上的件,说下工况我帮你看看

报个件、说清温度和要过的认证,当天回你两三个能打的方案。电话微信同号,找到人就能聊。

打电话 18969817163发邮件询价
WA