ASA副牌,为什么汽车外饰厂认准这三家国外大厂?

产品中心 发布时间: 2026-09-13 3357 阅读

Find Ningbo Kelong New Materials Co., Ltd. | Selecting Sub-Brand Materials from Major Imported Factories

The Procurement Officer tossed a stack of samples onto the engineer's desk: "This batch of rearview mirror housings turned yellow and discolored after just three months of installation. The OEM wants to claim compensation. What do you think we should do?" "

The engineer picked up the sample and stared at it by the window for a long time: "Your material, isn't it ABS?" "

" Yeah, aren't they all shell materials? "The buyer looked puzzled.

"The difference between ABS and ASA is this sunshine." The engineer put the sample back on the desk, "Butadiene isn't UV-resistant; after a summer, it turns yellow and brittle." For exterior parts to handle outdoor use, you have to use ASA. "

This conversation is played out every summer at automotive exterior parts factories. This article explains the ASA material clearly: why does it carry the sun? Who holds the global plate, and how to choose the sub-brand.

ASA, scientific name: acrylonitrile-styrene-acrylate copolymer. It is a sibling of ABS, but underwent a key surgery: replacing the butadiene rubber in ABS with acrylic rubber.

The double bond in the butadiene molecular chain is a living target for UV and oxygen; once exposed to sunlight, the chain breaks and turns yellow. Acrylate doesn't have this weakness; its weather resistance is directly upgraded. So ASA's exterior parts don't look yellow after years of outdoor use.

Its work is very focused: automotive exterior parts—rearview mirror housings, cooling grilles, triangular trim panels, wheel arches; then outdoor equipment, villa blinds, courtyard furniture, air conditioner outdoor unit panels. In short, any plastic shell exposed to wind and sun is mostly ASA's territory.

In this market, according to Dataintelo, the world's top five players together account for about 63% of the production capacity. The top three foreign giants are: INEOS Styrolution, Saudi Basic Industries (SABIC), and South Korea's LG Chem. When data sources diverge, looking at tiers, BASF and Chimei are also in this tier.

First, fix the definition. Secondary brands are the parts of the same manufacturer and grade that do not fully meet the official brand standards during factory inspection. There are four sources: start-and-stop starting and tail materials, grade switching transition materials, batch batches with slight exceedances due to process fluctuations, and secondary line tailings.

ASA secondary brands, fluctuations mostly include color difference, melting index, and surface gloss. Here's a number to remember:

For ASA secondary brands of the same grade, color difference ΔE often fluctuates in single digits, outdoor exposure does not shrink, and the base material molecular chain is the same source as the genuine brand.

The boundary between this and recycled material must be clearly distinguished. Recycled material is processed scraps and then pelletized, having undergone one a thermal history; The recycled material is recycled plastic pelletized from recycled plastic, and its weather resistance has been reduced. The original ASA sub-brand is still native polymer particles, and the acrylic base has not been altered. Exterior parts use recycled material; after a year of drying, you can see the color.

04 INEOS Styrene Collar: The head of Luran S

INEOS Ben Collar is headquartered in Germany, and the ASA brand is Luran S. According to their public information, INEOS is one of the few manufacturers with ASA production capacity in all regions, ranging from standard to ECO series. It has been recognized in automotive exterior parts circles for many years.

's secondary brand features are: hard base for weather resistance and impact strength, with most floating parts showing melt fingers or surface gloss. Make exterior parts that don't require excessive gloss, roof rack end covers, grille trim, and select the right secondary gear—no shortcuts on sun performance.

Saudi Basic Industry SABIC, ASA brand called GELOY. According to Chemical Research Insight, SABIC holds about 22% of ASA market revenue, making it a top player in this segment, focusing on outdoor weather resistance and dimensional stability, used in exterior parts and building materials.

's sub-brand, common issues include hue or fuse fingers floating at the factory edge. For black and dark exterior parts, the color difference is almost invisible to the naked eye, offering great value for money.

Korea's LG Chem, ASA brand called Starex, according to multiple market reports, is widely used in exterior parts, including rearview mirror housings, radiator grilles, and window profiles.

Its sub-brands often have slightly deviations from the genuine brand in terms of flow performance or appearance indicators. Make exterior structural parts that require moderate appearance consistency, select carefully selected secondary parts, and ensure good injection molding and weather resistance.

ASA sub-brand acceptance, focus on three key things.

First, check the weather resistance—don't just look at test reports; do QUV or xenon lamp aging benchmarks; this is a crucial step for exterior parts. Then look at color difference ΔE and melt fingers; dark-colored parts have little impact on color difference fluctuations, light-colored parts are very sensitive. Then check the original factory packaging—both large and small packages are fine, but the batch number and manufacturer must match to prevent someone from using ABS color modification to pass off as ASA.

Common pitfalls are: turning ABS black to pass off as ASA for exterior trim, causing it to turn yellow after a whole summer of installation; Or using sub-plates with a higher melt index for thin-walled trim, leaving the mold unfilled. Exterior parts are outdoor parts, so when it comes to weather resistance, nothing can be cut off.

Cologne Warehouse In Stock | ASA Specifications

Main Recommended Brands: INEOS Styrene Collar, SABIC, LG Chem

Main Grades: Luran S, GELOY, Starex

Packaging Specifications: Both large and small packages are in stock

Warehouse stock usually around 4000 tons; small sub-brand stocks are 600-900 tons, Containerized sub-brand stock: 250-450 tons, large packages/ton packaging: 2650-3150 tons

Supply guarantee: test forms come with the goods.

gives you a selection tip you can follow directly:

outdoor parts, afraid of yellowing—check ASA first, don't force it with ABS;

High requirements for exterior parts—choose INEOS, SABIC, and LG Chem;

Weathering—Match QUV or xenon lamp aging, don't trust paper products;

Color difference ΔE—Pay special attention to light-colored parts;

Melting fingers—Match the wall thickness of the trim strips;

ABS Alter the color material—Don't buy as ASA, make sure the source matches properly;

Large and small packaging—Original factory packaging and batch number can be traced before signing;

Mass production—Trial machines in small batches first, retain samples, then scale up.

In Changzhou, a client specializing in automotive exterior parts used regular ABS for the mirror housing, but after one summer of installation, the car turned yellow and discolored. The OEM return rate once reached 8%, and the claim amount was much higher than the material price difference.

Later, they switched to imported ASA's selected secondary brand. The color difference ΔE only fluctuated in single digits. After QUV aged, its appearance showed no obvious difference from the genuine brand, and after a whole summer, it didn't turn yellow. The return rate was kept below 0.5%, and the cost per ton of material was even lowered

This is the value of choosing the right material — the exterior parts are not about saving a bit of money temporarily, but about not turning yellow after three or five years. Ningbo Cologne New Materials Co., Ltd. has long been working with imported ASA sub-brands from major manufacturers. They handle a considerable number of exterior part cases each year. Simply put, they help you pre-age the parts before assembly to check if they will yellow under sunlight.

Sources of information and data|Dataintelo "ASA Resin Market" "Acrylic Styrene Acrylonitrile Resin Market" (2026); Chemical Research Insight "Top Companies in the Global ASA Industry 2026"; PW Consulting "Worldwide Acrylic Styrene Acrylonitrile (ASA) Market 2026"; INEOS Styrolution "ASA and Luran S" official data. Company grades and product information are taken from publicly available product information from INEOS Styrolution, SABIC, and LG Chem.

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