着色剂:色母粒和色粉怎么选,颜色稳定就是降本

塑料知识科普 发布时间: 2026-09-16 3412 阅读

For those making plastic parts, out of ten purchasers, eight have been tripped up by color differences. In the same batch order, one carton has the standard blue, and the next carton is half a shade darker. When the customer’s QC checks with a colorimeter, the entire batch ends up being sorted out and resent. Looking back, the cost of rework, logistics, and apologies is much higher than the price of the color masterbatch. Today, let’s fully explain the matter of pigments: how to choose plastic color masterbatches and pigments, how to control batch color differences, and why titanium dioxide is indispensable for white parts.

Colorants, simply put, are the spoonful of stuff used to color plastics. Color powder is directly mixed in with pigment powder; color masterbatch is made by first combining pigment with carrier resin and dispersant to form high-concentration granules, and when used, a spoonful is mixed into the base material. They both serve to color, but the difference lies in stability and cleanliness. Ningbo Kolong New Materials Co., Ltd. has long been engaged in the business of various plastic additives. They have stable supplies of color masterbatch, color powder, titanium dioxide, and fluorescent whitening agents, with color difference and weather resistance data available upon delivery.

TypeRepresentative varietiesPigment content/mechanismTypical productsAdd ratio
Color masterbatchMonochrome/Color MasterbatchPigment 20%-50%, pre-dispersedGeneral injection molding and blow molding1%-5%
PastelMix the pigment powder directlyMix according to the color palette, mix on the spotSmall batch, multiple colorsBy Color Palette
white masterbatchMainly titanium dioxideHigh coverage whiteHome appliances, casings, films1%-3%
black masterbatchPrimarily carbon blackHigh opacity, coverageGeneral, wires and cables1%-4%
Fluorescent brightenerfluorescent whiteningCounteract yellowing, increase whitenessPP/PE film, white partsten-thousandth level

Note: Masterbatch pigments commonly contain 20% to 50%, and the industry generally classifies masterbatch as having a pigment content of no less than 15%; the addition amount is adjusted according to the color depth and product wall thickness. The above is the industry standard, and specific values should be based on the manufacturer's TDS and sample testing.

Color difference is not a trivial matter; it is real money on the return form.

First, break through the barrier of color difference. The color of plastic parts depends on the pigment evenly dispersed in the material. If it is well dispersed, every piece will have the same color; if it is not well dispersed or measured inaccurately, with one spoonful today and one spoonful tomorrow, the color will vary. Mixing the powder directly causes dust to fly everywhere, and measuring more or less depends entirely on feel. Changing colors also requires washing the material barrel for a long time, which is how color differences arise. Masterbatch is pre-dispersed granules that can be mixed according to ratio, measured accurately, without dust, and naturally stable in color.

Color difference is something the customer won't reason with you about. If the colorimeter registers a reading and the value exceeds their standard, it's considered non-compliant. You might think 'it's close enough,' but for the customer, it's two different shades. When exporting or making brand items, they are especially sensitive to color difference — their products need to match the previous batch as a set. If your batch is darker, the whole set can't be sold.

The key here lies in the word 'disperse.' Pigments are actually tiny, ultra-fine particles. To make them spread evenly in transparent plastic, a dispersant is needed to pull them apart, one by one, preventing them from clumping together. If you mix the pigment directly and rely on a screw to knead it hard, uneven kneading will result in color spots and streaks; with masterbatch, the pigment is already dispersed during the granulation step, so when added to the base material, you just need to mix it evenly. Therefore, the same pigment, when made into masterbatch, has both even and vivid color, whereas using just the powder directly can easily result in uneven coloring.

Let's talk about white. White parts look simple, but they actually test coverage the most. The plastic base material itself has a bit of yellow and is slightly transparent. To make it pure white, titanium dioxide is needed to cover it; if coverage is insufficient, the part looks gray or translucent. But if too much titanium dioxide is added, the part becomes brittle, the surface powders, and deposits can build up on the screw. So adding white masterbatch is a delicate matter—thin parts need higher coverage, so add a bit more; for thick parts or base materials that are naturally white, add a little less. This balance is determined by sample cards.

Figure 1 Color Masterbatch and Color Swatch

The color is stable, returns are fewer, this is true cost reduction.

So why would the manufacturer cut costs on pigments? For making casings, home appliance parts, or car interiors, color is the face. If a batch has excessive color difference, returns, rework, and reshipments can cost as much as several tons of color masterbatch in a single loss. Not to mention the customers losing trust because of color differences and choosing another supplier for the next order.

Anyone who makes branded parts has experienced this loss: The last time the client inspected, they said the color was correct. This time, you switched to a different batch of raw materials, and when measured with a colorimeter, the values fluctuated by a few tenths. They just returned the goods to your factory. Back and forth, shipping costs, rework, and delivery delays all translate to real money. What's even more troublesome is mixed batches—different batches have varying shades, and when assembled on the same appliance, one part here, another part there, the client simply can't assemble it.

How do you calculate the cost? The cost for color is calculated like this: for one ton of material, beyond the major portion for raw materials, there are also allocations for processing, packaging, administrative and sales expenses, and supplier profit. If you mix the base material with color masterbatch yourself, the masterbatch only accounts for one to five percent, processing costs are allocated within your own factory, and you don't have to give up the profit margin. The key is controlling the color yourself—stable base material, same batch of masterbatch, accurate measurement, stable temperature—then the color difference stays within a narrow range, returns naturally decrease, your customers remain stable, and orders can be taken steadily, securely, and reliably.

Cost itemMix directly with dry pigmentsUsing color masterbatchDifference Explanation
Raw material inputPigment powder matched according to the color chartBase material one to five percent masterbatchThe masterbatch is slightly expensive but stable
Color consistencyMeasurement relies on hand feeling, easy to be affected by draftsMix proportionally, color evenlySmall color difference
Working environmentDust flyingNo dust, cleanThe workshop is tidy
Color change cleaningThe hopper is difficult to cleanEasy to cleanQuick color change
LossHigh loss of flying powderLow lossmaterial-saving
General accountLooks cheap, but actually loses money on returnsSmall investment, steady colorsIt's cost-effective to do the final accounting

So should we directly buy modified material with the color already adjusted, or mix the base material with color masterbatch ourselves? Buy pre-adjusted color, or mix the color ourselves? Compare the two sets of accounts side by side.

Comparison itemDirectly buy color-modified materialBase material color masterbatch self-modificationReminder
material costIncluding processing fee and profit markupThe base material cost is lowerIndustry standard caliber
Color ControlThe color code set by the supplierAdjust according to the color paletteSample the colors yourself
Flexible color changingChanging the color code requires placing a new orderJust change the color masterbatchMulticolor, small-batch, flexible
Color difference controlSupplier manages batchesMatch colors for each batch by yourselfSample Comparison
Compliance dataSupplier MasteryKeep it yourself, can be sent for inspectionDurability/Transfer to be proven separately
Suitable for whomMonochrome Large BatchMulticolor / Own color matching capabilityDon't force a match without a colorimeter

Boundaries need to be clear: when mixing colors yourself, you must have a colorimeter and color swatches as samples, otherwise 'looks about the same' will result in batch after batch of rework; for white parts, avoid stacking a large amount of filler powder with the white masterbatch, as it can easily cause whitening, graying, or layering; using more color masterbatch is not always better—too much will make the part brittle and cause powdering on the surface; when changing colors, if the barrel is not cleaned properly, the old and new colors mix together, making even the most expensive color masterbatch useless.

Also thoroughly explain the pros and cons of color powder, masterbatch, and direct pellet coloring, to save you from making snap decisions at procurement meetings. The color powder route is flexible, cheap, and allows for quick color matching, making it suitable for small batches with many colors. However, it produces a lot of dust, is hard to measure accurately, and changing colors requires washing the barrel, so don’t use it for large volumes or branded parts. Masterbatch is a middle route; just add a spoonful, it’s clean and stable, and suitable for large volumes. As for direct pellet recoloring, that involves re-extruding the pigment into pellets, which gives more uniform color, but has more steps and larger minimum orders, so it’s suitable for fixed large orders. For small and medium factories doing in-house modifications, using base material with added masterbatch is the most practical approach.

Whether the coloring is stable depends on what substrate you have and what color you want.

Colorants are not one-size-fits-all. Transparent parts use transparent color powders or transparent color masterbatches, opaque parts use titanium dioxide white masterbatch; dark parts use black or color masterbatches. The carrier must match the substrate, otherwise it won't disperse properly and the color will sit on the surface. The following cross-category matrix corresponds to your substrate and color requirements.

Plastic productsTypical scenarioRecommended coloring methodAddition amountPrecautions
PPShell, home, lunch boxColor masterbatch1%-5%Carrier selected: PP series
PEFilm, packaging, barrelsColor masterbatch / White masterbatch1%-4%Pay attention to film dispersion
ABSHome appliances, outer casingABS Color Masterbatch1%-3%Carrier compatibility
PVCProfiles, cardsColor Powder / Color MasterbatchBy Color PaletteCaution: Heat-resistant
PC/Transparent PartsTransparent casing, lampshadetransparent masterbatch0.5%-2%Don't use a cover color
PSStationery, inner packagingColor masterbatch1%-3%Pay attention to precipitation
white itemHome appliances, pipesTitanium dioxide pigment1%-3%High coverage for thin parts
Film/Shallow PartPackaging, filmFluorescent brightening masterbatchten-thousandth levelDo not overuse whitening agents

Do you have small batches with multiple colors, or colors that are uncertain? Send the color samples, base materials, and monthly usage, and we can help you determine whether color masterbatch or color powder is more suitable, without forcing you to place an order. The coloring agents from Ningbo Kolong New Materials Co., Ltd. are divided by color—colored masterbatch, titanium dioxide white masterbatch, carbon black masterbatch, fluorescent brighteners. Each batch comes with reference data for color difference, and kilogram-level masterbatch can be sampled first to match color before scaling up.

Another common pitfall in procurement: don't just look at whether the color looks right; you need to check if it is fade-resistant and if it migrates. For outdoor items, if the pigment is not weather-resistant, it will fade and turn pink after six months in the sun, and the customer will still come back to you. For items that come into contact with food or are worn close to the body, whether the colorant migrates is a compliance issue. These things can't be judged by the naked eye; you need testing. So for colors you're unsure about, clearly explain the usage environment. Kolon New Materials can match materials that are weather-resistant and safe in terms of migration, so don't wait until it's faded to go back and replace them.

The approach later used by that home appliance factory up ahead is also worth copying: lock the base material to a single grade, keep the color masterbatch to a fixed batch cycle, make a sample of the color for the first piece of each batch, and run the goods only when the color difference meter is on target. This set of simple methods basically eliminated color difference complaints. Anyone who has been coloring for a long time knows that color stability is not some mystical art of mixing colors; it’s about meticulously controlling variables like base material, color masterbatch, measurement, and temperature. The money saved from fewer returns comes from managing these details step by step.

It turns out that buying color matching materials and adding the masterbatch yourself actually gives more consistent colors.

Here's a typical scenario example: among the coloring clients handled by Ningbo Cologne New Materials Co., Ltd., the situation is restored as commonly seen in the industry as follows.

There is a factory in Zhejiang that makes household appliance shells. They used to buy color-matched modified PP from suppliers, with the color determined by the supplier. However, whenever they switched to a new batch of raw materials, the color difference would vary. When the customer measured it with a colorimeter, one batch would pass while the next would fail, leading to repeated disputes. The boss was also annoyed: even though it was the same color code, why was the shade different with each batch?

Later, they got in touch with Kolon New Materials. Kolon New Materials first asked for clarification: color code, substrate, customer's allowable color difference, and what base material they are currently using. They suggested switching to a universal PP base with custom mixing of color masterbatch: fix one grade of base material, mix the color masterbatch from the same batch according to proportion, keep samples and color chips for each batch for color matching, and control the color difference with a colorimeter. Then, send kilogram-level color masterbatch samples first.

After trying it this way, the color difference stayed within the tolerance allowed by the client, and there haven’t been any returns due to inconsistent shades. The boss did the math: previously, when buying pre-matched PP colors, each ton included other people's color matching fees and profit; now, using generic PP with color masterbatch, keeping samples for each batch against the color card, and using a colorimeter to control shipments, there are several fewer batches returned in a year, and the material cost is even lower. He also developed a habit of keeping samples of the first piece from each batch, so if a client comes to find fault, comparing with the sample clearly shows whose problem it is. This is also the approach of Ningbo Kolong New Materials Co., Ltd. when supplying colorants—not just selling color masterbatch, but helping clients control color difference as well.

There’s another small thing that’s easy to overlook—optical brighteners. PP and PE turn yellow over time, making white parts look old and films appear dull. Adding just a few parts per ten thousand of an optical brightener can ‘convert’ the yellow-green light and immediately boost the whiteness. But this is a delicate matter: too much can make it look bluish or artificially white, too little won’t cover the yellow. It’s not meant to be a main coloring agent; it’s a supporting component to 'polish' white parts, and the amount has to be precisely controlled.

Purchasing FAQs: How much masterbatch to add, the difference between pigment and masterbatch, where to check color difference

Q: How much coloring agent is generally appropriate? A: Masterbatch is usually added at one to five percent, depending on color depth and wall thickness; for white titanium dioxide masterbatch, add one to three percent, and for thin parts requiring high coverage, two and a half to three percent; fluorescent whitening agents are used at the ten-thousandths level, and adding too much can make it look bluish. First make a sample on a color board, determine the correct proportion, and then scale up.

Q: What's the difference between color powder and masterbatch? A: Color powder is cheap, mixes colors quickly, and is suitable for small-batch, multi-color production, but it can generate a lot of dust, is measured by feel, is prone to batch color differences, and is difficult to clean when changing colors. Masterbatch consists of pre-dispersed pellets, only a spoonful is needed, the color is uniform, there is no dust, it is easy to change colors, and although slightly more expensive, returns are fewer. Use masterbatch for high-volume or branded products, and color powder only for small-batch samples.

Q: If the color is dark and the surface is spotted, what should I check first? A: First, check three things—has the base material changed its grade? If the substrate changes, the color will change; Is the masterbatch measured and evenly blended? Is there any old color residue in the barrel? Has the temperature changed? The pigment decomposes and changes color at high temperatures. After checking these three things, it's still not enough. Go to Kelong New Materials to adjust the formula for the color board.

One last reminder: Masterbatch and base material must be "well-matched." PP masterbatch is paired with ABS, but the carrier is incompatible, causing the color to float on the surface and peel off easily; If the transparent part is covered with masterbatch, it will fog up immediately. So when reporting color numbers, include the base material together. Don't just give a color to make people guess blindly; if you guess wrong, you'll have to redo it from scratch.

Whether the color is stable, first match the color swatch then set the proportions

List application scenarios and recommended coloring methods as a comparison, and find solutions based on the substrate and color requirements. Coloring is a task where the base material is fixed, masterbatch is used in the same batch, and measurement is accurate—color differences are inevitable.

Your ScenarioRecommended MethodsAddition QuantityKey VerificationDon't Do It Like
PP/PE HousingColor Masterbatch1%-5%Colorimeter ComparisonBase material change with mismatched color
White appliances/pipesTitanium dioxide white mother1%-3%Whiteness maskingWhite master layered filling powder
Dark/black partsCarbon black black master1%-4%Blackness dispersionToo much hardening
Transparent partsTransparent masterbatch0.5%-2%Light-transmitting, color differenceUsing masking masterbatch
Multicolor, small batchColorpowder/Small MasterbatchBy Color ChartSample ComparisonColor Change Without Washing Cartridge

Color Is Not Luck Mixed Out by Adjustment, It's the Stability of Fixed Base Material, Same Batch of Masterbatch, and Each Batch Matching Color Chart—Once color difference is stable, return orders are fewer.

Want to suppress color differences? Send me a color sample and amount .

Can't figure out how many colors there are or how much color difference is needed? Send me the color sample, base material, and monthly usage. First, I'll help you check whether it's masterbatch or color powder, and how much to add. No forced order. If you're unsure about the grade, send me the application scenario and amount. Ningbo Kelong New Materials Co., Ltd. will help you check the color number and calculate the overall cost.

If you want to reduce weight by foaming a piece, turn to an article about foaming agents; Colorants are more stable when used together with the previous dispersants and lubricants—they're all in this series.

Statement: The brands, trademarks, and product names mentioned in this article belong to their respective original manufacturers. This article is a third-party material selection knowledge sharing. The grades, parameters, prices, certifications, and application cases mentioned are for reference only. Please refer to the latest official information and batch inspection reports from each manufacturer. This article does not constitute any procurement or investment advice. Readers are responsible for any actions based on it

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