着色剂:塑料的“彩妆师”,钛白粉炭黑打底有机无机颜料调色,色母粒是工业化答案

塑料知识科普 发布时间: 2026-09-14 685 阅读

For the same model of blue home appliance casing, when two batches are placed together for comparison, the color difference is visible to the naked eye—one batch leans blue while the other leans gray. After mixing on the assembly line, the client discovered it during inspection and requested all of them to be reworked and recolored. The colorist worked two consecutive nights and found out that the masterbatch used dry powder pigments directly mixed, which caused uneven dispersion, resulting in a color difference ΔE of over 3 between batches.

The white on the phone case in your hand may come from the same type of raw materials as your home's latex paint—it's just that most people have never asked.

This article is compiled by Ningbo Kolong New Materials Co., Ltd., which has long been engaged in the business of plastic raw materials and additives. The grade and batch information are subject to the actual supply channels.

Quick Reference Table of Colorants: Three Routes of Pigments, Dyes, and Color Masterbatches

Colorants are not a single thing, but a whole set of color-matching toolkits: white titanium dioxide and black carbon black as base, inorganic and organic pigments for coloring, and then industrially repackaged into masterbatches. The table below lists the mainstream varieties on one page.

systemRepresentative varietyKey parametersTypical productsAdd ratio
white paintRutile/Anatase Titanium DioxideType R has good weather resistance, Type A has high whitenessHome appliances, daily necessities, boards0.5%-3%
Black paintPigment blackTinted and UV-resistantHome appliance housings, pipes, automotive parts0.5%-2%
Inorganic colored pigmentsIron oxide, ultramarine, chromium-basedTemperature-resistant and weather-resistant, with stable color tonesOutdoor components, building materials0.5%-3%
Organic pigmentPhthalocyanine Blue, Permanent Red, Benzidine YellowBright colors, average temperature resistanceDaily necessities, packaging0.3%-1.5%
color masterbatchConcentrated masterbatches of various typesWell dispersed, easy to measureIndustrial mass production2%-5%

Note: The above temperature and weather resistance are common parameters. Specific color difference and migration properties should be based on the official TDS and tested samples. First determine the color and weather resistance requirements, then choose the pigment type, and finally decide whether to use color powder or masterbatch.

Figure 1 Pigments — Titanium Dioxide, Carbon Black, and Colored Pigment Particles

Colorants are the makeup artists of plastics, while masterbatch is the industrial answer.

The protagonist here is the makeup artist of plastics. Ningbo Cologne New Materials Co., Ltd. has long been engaged in various plastic additives and modified raw materials, covering sources from many domestic and international brands. It has stable supply channels for color-related products such as titanium dioxide, carbon black, and color masterbatches. The category of colorants is essentially the 'makeup artist' of plastics — it is only because of them that gray-white resin particles gain color. And for stable and clean industrial-scale production, what is relied upon is not pigment powder, but pre-made color masterbatches.

Coloring work is the same as makeup: if the base color is well-adjusted, the makeup won't go wrong right away.

From a mechanistic perspective, pigments display color by scattering and absorbing light. Titanium dioxide has a high refractive index, scattering light repeatedly to appear white; carbon black absorbs almost all light, appearing black; organic pigment molecules selectively absorb specific wavelengths, showing colors. In resins, pigments must be dispersed into very fine particles. Once they aggregate, the color becomes uneven, and spots appear on the surface. Masterbatch is made by pre-dispersing high-concentration pigments into a carrier resin to form granules, making the addition clean, dispersion uniform, and measurement convenient, which is the standard solution for large-scale production.

Sprinkle titanium dioxide particles into transparent resin, and when light hits, it bounces off repeatedly, and the whiteness just emerges like that.

Titanium dioxide is divided into two crystal types: rutile and anatase. Rutile has a higher refractive index and better weather resistance, making it the preferred choice for outdoor components; anatase has a softer whiteness but weaker weather resistance, suitable for indoor use. In addition to blackening things, carbon black can also absorb ultraviolet rays, so outdoor black components essentially get a free layer of UV protection, killing two birds with one stone.

Rutile and anatase are not the same kind of white—using anatase for outdoor parts is like letting a delicate lady face the sun; it will turn yellow in three months.

Carbon black is not just black; it is also a free UV protection helper, making outdoor black items doubly beneficial.

Quick check by variety: titanium dioxide as the base, carbon black also UV-resistant, color masterbatch for mass production

There seem to be many varieties, but capturing a few main types can cover 80% of coloring needs.

Inorganic pigments are temperature and weather resistant but the colors are dull, while organic pigments are bright but less temperature resistant; using them together makes the colors both bright and durable.

Titanium dioxide (TiO2): A white pigment used in large quantities. It is used for appliance casings, panels, and white daily necessities, with rutile type preferred; for indoor soft white or cost-sensitive applications, anatase type can also be used. Note: An excessive amount of titanium dioxide will affect impact strength and surface gloss, so it should be balanced together with fillers.

Supply Notice: Titanium dioxide, carbon black, and organic pigments can be supplied by Cologne New Materials. Color masterbatches can also be customized, with each batch accompanied by color difference and temperature resistance data. Kilogram-level samples are available for preliminary color matching.

Carbon Black: The main black pigment. Pigment carbon black has high blackness and good dispersion, used for high-end black appliance casings; ordinary carbon black is cost-effective, used for pipes and garbage bags. Note that carbon black needs to be dispersed properly, otherwise the surface will feel grainy.

Organic pigments (phthalocyanine blue, permanent red, benzidine yellow, etc.): bright colors, high coloring power, used for colored daily necessities and packaging. Note: organic pigments generally have lower temperature resistance than inorganic pigments, so the processing temperature should not exceed their heat resistance window, otherwise fading and discoloration may occur.

Color Masterbatch: The standard answer for industrial-scale production. High-concentration pigments are pre-dispersed in a carrier resin that is compatible with the base material, then combined with dispersants and lubricants, and extruded through a twin-screw extruder into pellet form. Signals to choose it: mass production, workshop concerned about pigment dust, strict batch color difference ΔE requirements, frequent color changes. Notes: The carrier resin must match the base material—PP base uses PE/PP carrier masterbatch, ABS uses ABS carrier; mismatching may cause interfacial delamination or precipitation. Common addition ratio is 2%-5%; concentration too high is hard to disperse and may cause specking, concentration too low increases feeding errors and per-kilogram costs. Masterbatch involves one extra granulation step compared to dry pigment, but saves weighing, pre-mixing, and workshop dust management; for mass production, it usually ends up more cost-effective. In short: use dry pigment for sample color testing, use masterbatch for mass color locking, don’t mix trial production with mass production.

To achieve stable mass production, use color masterbatch; don't pour pigment powder directly into the extruder.

The ultimate embarrassment in plastic coloring: the master spent the whole night adjusting the color, but the client said it 'looks different' from the previous batch.

Alternative comparison: Can imported color powder and color masterbatch be substituted? First, take a look at this chart

The core of substitution is not whether that color can be matched, but whether the same color can be matched in every batch. Below are common directions.

Original imported directionTypical ApplicationsBenchmark solutionSwitch premise
Imported rutile titanium dioxideHome Appliances / Outdoor White GoodsDomestic rutile typeCompare whiteness, weather resistance, hiding power, and dispersibility
Imported pigment carbon blackblack home appliance casingDomestic carbon blackCompare blackness, dispersion, and UV resistance
Imported organic pigmentsBrightly colored daily necessitiesDomestic organic pigmentsContrast color light, migration resistance, heat-resistant window
Imported color masterbatchMass production color schemeDomestic custom color masterbatchContrast color difference ΔE, batch consistency, dispersion

The table is for application direction reference and does not mean the colors are exactly the same. Color substitution must use a colorimeter to measure ΔE, not rely on the human eye. The substitution sequence should follow small trial → color matching sample → small batch → mass production.

When considering colorant substitutes, batch color difference is the most important factor. When Cologne New Materials sends color masterbatch or pigment samples, they include reference data for temperature resistance and color difference ΔE. Customers can directly make sample boards for comparison, and batch production will only be discussed if the color difference is within the target range.

Using the same color code, the color difference comes out to half a shade? First check the pigment dispersion and batch, don’t immediately blame the mixer.

Quick reference for industry scenarios: 'appliance white' and 'food white' are not the same white

Even though both are white, the white of home appliance casings and the white of food packaging have very different requirements. Below, we break it down by industry.

IndustryTypical productsThe parameters the customer asked about firstRecommendation systemCertification requirements
Home appliancesOuter shell, panel, inner drumWhiteness, weather resistance, batch color differenceRutile Titanium Dioxide Color MasterbatchRoHS, REACH
PackagingFood packaging film, bottle capsFood-grade, low migrationFood-grade pigments/color masterbatchesGB 4806, FDA
CarInterior and exterior partsWeather resistance, color difference, low VOCInorganic pigment color masterbatchIATF 16949, VOC
Toys / Daily NecessitiesBuilding blocks, tablewareSafe and portableCompliant Organic/Inorganic PigmentsEN71, GB 6675
building materialsPlastic pipes and profilesWeather resistance, colorfastnessCarbon black/inorganic pigmentsGB 8814

For example: when making food-grade white bottle caps, customers require them to be odorless, non-migratory, and compliant with food contact standards. At this time, you cannot casually use industrial titanium dioxide and ordinary organic pigments; you have to choose food-grade grades, and both migration and sensory tests must pass.

Let's look at another mass production scenario: making dark interior parts for car dashboards. The customer requires that the color does not fade after five years of sun exposure, with batch ΔE ≤ 1.0, and low VOC. Dry pigment simply can't handle this job—dispersion is inconsistent, each batch is different, and weather resistance is insufficient. The industry approach is to directly use weather-resistant inorganic pigments, using carbon black as a base, pre-made into ABS carrier masterbatches, adding about 3% feeding amount, and then combined with light stabilizers and low-VOC dispersants. After making test panels and approving samples, batch-controlled supply is locked in. Masterbatch factories produce in batches according to color codes, with each batch accompanied by ΔE color difference and weather resistance reference data. The automaker conducts quarterly sampling, turning the color difference issue from 'cannot be matched' into 'sample approval controls everything.'

For food contact and toy parts, the colorant must comply with regulations before discussing the color.

Dosage and matching points: To check if the color is stable, first look at the dispersion.

The pattern of coloring formulas: the base color is primed with titanium white or carbon black, while the color is accented with organic pigments. Mass production is entirely done with color masterbatch.

Coloring: Poor dispersion, color is blotchy.

◆ White/Black Base: Titanium dioxide 0.5%-3% or carbon black 0.5%-2%, first lay the base color evenly.

◆ Color tinting: Organic pigments 0.3%-1.5%, combined with dispersants to prevent agglomeration and uneven coloration.

◆ Mass production color matching: Add 2%-5% of color masterbatch according to the target color concentration, with precise feeding and batch stability.

Key points for formulation: Pigments must be mixed with dispersants, otherwise they cannot disperse in the screw; pigments may interact with flame retardants and fillers, affecting coloring power; pigments from different batches must be controlled for ΔE using a colorimeter to lock in the color approval samples.

A piece of plastic transforms from grayish-white granules into the color you hold in your hand every day — behind this are countless gentle attempts at color mixing and formula adjustments.

Processing and Compliance Red Lines: Color Difference and Migration Are Major Problem Areas

Coloring problems are most likely due to dispersion and compliance. The table below lists the key steps.

link; segment; partReference valueThe consequences of doing wrong
Dispersed mixtureMix pigment with dispersant and fully pre-mixUneven dispersion → marbling, color spots, rough surface
Processing temperatureNot exceeding the heat resistance window of organic pigmentsOverheating → Fading, discoloration, color shifting
Metered feedingColor masterbatch is precisely measured in proportionFeeding fluctuation → batch color difference
Migration precipitationConduct endurance migration/contact migration testMigration → staining, contamination of contact surfaces

Compliance Red Lines: Food contact materials must comply with GB 4806 and FDA 21 CFR; toys must comply with EN71 and GB 6675; electronics and electrical appliances must comply with RoHS and REACH; automotive parts must meet low VOC requirements and IATF 16949. Relevant food-grade compliance declarations and migration test reports should be filed with the goods.

FAQ: The Five Most Common Questions Asked by Purchasing and Color Matching Engineers

Q1: Can domestic colorants and color masterbatches replace imported ones?

Yes, for ordinary household appliances with white or black shells and daily-use product colors, the gap between domestically produced titanium white, carbon black, and color masterbatches and imported ones is already very small. Suppliers with stable batches are completely sufficient. However, for automotive interior and exterior decorations, high-end food contact, and harsh weather-resistant scenarios, imported pigments still have advantages in batch consistency and migration resistance. To replace them, you need to first use color samples to do parallel color matching with a colorimeter, lock in the ΔE range, then conduct a small batch trial production, and confirm batch consistency before increasing the volume. Control samples and color boards for testing can be requested by the kilogram, with batch color difference data attached for comparison.

Q2: Why is there a color difference between different batches of the same formula?

Common reasons: fluctuations in color shade between pigment batches, differences in dispersion, variations in processing temperature, and shifts in the masterbatch feeding ratio. The solution is to lock the masterbatch batch, check each batch with a colorimeter, and keep sample swatches, rather than relying on the master's visual judgment.

Q3: How to choose between rutile and anatase titanium dioxide?

For outdoor use and high weather resistance requirements, choose rutile type; for indoor use, if you want a soft white and are cost-sensitive, you can choose anatase type. Do not use anatase for automobiles and outdoor building materials, otherwise it will turn yellow and lose gloss after a few months of sun exposure.

Q4: What should I do if organic pigments fade after being applied and exposed to the sun for a long time?

Fading is mostly due to insufficient weather resistance of the pigment or the processing temperature exceeding the heat resistance window. Outdoor colored parts should switch to weather-resistant inorganic pigments or weather-resistant organic pigments, and use light stabilizers; for pure bright colors, you need to balance brightness and weather resistance, and avoid choosing the cheapest ones.

Q5: How is the concentration of color masterbatch determined?

Masterbatch concentration depends on the target color depth and carrier, with a common addition ratio of 2%-5%. If the color is too dark, the dispersion and color spots will differ; if it's too shallow, the feed quantity will generally be costly. First, have the masterbatch sample your base material and target color, measure the color difference, and then decide on the addition ratio.

Q6: Which is more cost-effective, masterbatch or dry powder pigment?

In the short term, dry powder is cheap—the unit price per ton of pigment is low, and you don't have to pay masterbatch processing fees. But mass production is the whole deal: dry powder feeding requires manual weighing and repeated premixing, dust drifting in the workshop not only pollutes the environment but also causes uneven dispersion and spotting; During color change, the machine barrel is cleaned for half a day, and color difference batches depend on the technician's eye. Although masterbatch is a bit more expensive per ton, it is fed directly according to proportion, evenly dispersed, with batch ΔE kept within 1, enabling fast color changes, a clean workshop, and minimal rework. Conclusion: Sampling and small-batch trial dry powder are sufficient; Once the product is on the mass production line or customers are concerned about color differences, the price difference for masterbatch is already covered by saved labor and rework costs.

Three-Step Selection Checklist: Follow the color selection without deviation

◆ Step 1 · Determine color and purpose: first confirm the target color, weather resistance requirements (indoor/outdoor), and whether it comes into contact with food or toys, which determines the pigment type and compliance threshold.

◆ Step 2 · Shape selection: Use titanium dioxide/carbon black as the base layer, use organic or inorganic pigments for coloring, mass-produce all discolored masterbatches, avoiding direct feeding of dry powder.

◆ Step 3 · Lock batches and certification: Use a color difference meter to mark ΔE, confirm compliance documents such as food-grade, toy, RoHS, etc., conduct small color tests before batching.

Half a color difference means the distance between two batches

The stability of the colorant determines batch color difference; masterbatches are easier to control dispersion and color difference than dry powder pigments. Colon New Materials supplies titanium dioxide (rutile/anatase), carbon black, organic/inorganic pigments, and custom masterbatches, providing reference data for temperature resistance, weather resistance, and color difference ΔE; For products with high color difference requirements, a masterbatch solution is recommended, with kilogram-level samples supporting color matching and batch stability comparison first.

Last year, a factory specializing in home appliance casings was complained about batch color differences — the same blue product was clearly different when placed together. Kolon New Materials suggested switching from dry pink pigments to masterbatch and provided kilogram-level samples corresponding to the color codes. After the customer's trial production, the batch-to-batch color difference ΔE dropped from about 3 to about 1.2, and the mixed color difference problem on the assembly line no longer occurred. The client's purchasing manager said that spending a bit more on masterbatch saved ten times the rework costs.

Your color mixer, are you working overtime again tonight?

Statement: The brands, trademarks, and product names mentioned in this article belong to their respective original manufacturers. This article is a third-party material selection knowledge sharing. The grades, parameters, prices, certifications, and application cases mentioned are for reference only. Please refer to the latest official information and batch inspection reports from each manufacturer. This article does not constitute any procurement or investment advice. Readers are responsible for any actions based on it

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